Learn Appreciation Marketing

Archive for the ‘Marketing and Branding Strategy’ Category

www.socreview.com “Appreciation wins over self promotion every single time” was a phrase declared by Kody Bateman of Send Out Cards to express the company’s philosophy from the onset of their marketing efforts. Virtually all people, whether they are friends or customers, have a deep desire to know you care and they are appreciated. This deep emotional condition even exceeds the possibility that your product, service or even opportunity can help solve some of their problems or line their pockets with cash. When you express gratitude or appreciation, you demonstrate your true concern and show you care, feeding that deep emotional desire and strengthening your relationship with them. Success in all aspects of personal and professional life is highly dependent on your likeability factor. Showing your appreciation definitely increases your likeability and again strengthening your relationships. Though signs of appreciation include verbal and “touchy-feely” (of an appropriate nature of course!) expressions such as declarations of admiration or hugs, simple gifts like heart-felt greeting cards provide both the immediate and lasting impression. The “Send Out Card” system provides a tool allowing you to create and send a customized, personal real greeting card from the convenience and comfort of your own computer. If you would like to learn more about the SOC system and receive an offer to try the system for free, visit the website at the link provided both above and below: www.socreview.com

Recognition Appreciation-How do our gestures,physical movements be interfaced with the digital world where by creating appreciation of  sixth sense technology.

Listen to one of the greatest inventors augament changes in our interfacing  digital world and appreciating the advances this will have in humans staying conected through this era computer merging with our physical world.

At TEDIndia, Pranav Mistry demos several tools that help the physical world interact with the world of data — including a deep look at his SixthSense device and a new, paradigm-shifting paper “laptop”.

Tommy Wyatt the author of the book Appreciation Marketing sent A friend Jordan Adler  the link. It will blow your mind and will also get you thinking about what the future  may look like for appreciation marketing with Send Out Cards.

It’s about 9 min long and will be worth every minute of your time.

Pranav Mistry is one of the top inventors in the world speaking at the ‘TED’ Conference in India about new technology!

Advertising 101 For Entrepreneurs
photo credit: cristin.frank

Now that we’ve covered the approach you’re going to take in your ads let’s take a look at “Aspects of the Approach”. These are actually subsections that needed a place to live, but don’t tell anyone.

* Tone & Personality: You have to make a decision about your ad relating to its tone and personality.  What disposition/character/behavior/or attitude is going to be the most effective?

Now tone is the undercurrent of your ad or the mood.  Personality is the make-up of the ad’s character.  It’s important to think about this because some advertisers ignore it and when they pull the pieces together (picture, copy, etc) the ad doesn’t project anything.

For instance think of the grabber line being, “Big budget delivers big results.”  Hmm?  Just as money can’t solve all social ills, big budgets don’t automatically create inventive advertising.   Many times we’ve seen an enormous budget plus a rotten idea = a huge failure.  Yet, there are times when we see a small budget plus a first-rate idea = marvelous success.  Be prepared to make do and still make it fantastic.

* Break the Limits. If you have a small ad, demonstrate that you’re better than the space you’re in.  Remember the prospect doesn’t care about the size of the ad, he only cares about what you’re doing for him.

Sendoutcards CEO Kody Bateman system will show how his system work free trial here.

* Turn Adversity Into Advantage. If your client insists on showing woodchucks in his jewelry ad, turn out the best woodchuck jewelry ad ever.  You’ll get points for originality, and because it’s a “zag” you’ll probably get results.

* Use What’s Already Available. Before you spend a lot on photos and illustrations, look at what you have lying around.  It’s free.

* Can the Approach Work? Not to discourage free form thinking, but you should reject approaches that demand too much BLT (budget, labor, and time).  Instead, prepare ads that require your talent and not months and bucks.

* Frugality Makes You Timely. The smaller the production budget, the sooner your ad can get in the market.  This is the “Rule of Thumb.” The reason is because you’re not relying on other resources.  So, unchain your ads from expenses and move fast.

This is worthwhile because if economic conditions suddenly change (and they will), you can quickly respond with a new ad message that addresses the new economy.  You might decide to say, “Now more than ever, it pays to use our product.”  You’ll again leave your competitors in the dust because they’re tied to expensive ads and long production timetables.

* Watch Your Language. Most people don’t realize the power that’s packed in language.  One misused phrase can upset thousands of people, so keep you antennas up and use your judgment.

For instance, use nothing at the expense of a certain group.  This will offend people.  Instead, show that an ad can get results from scores of readers and a smile from every one of them.

Don’t make fun of the prospect in a “we’re just kidding” way.  He’s not paying much attention to your ad, so he won’t get the subtle nuances of your wit – only enough to be insulted.

If you can follow these hints you should be able to work out a “cracker-jack” ad for either yourself or a client.

SOCBox – Greeting Card Software and Sending Account

Appreciation Examples

Your Business Checkup

Whether you’re thinking it’s Spring Cleaning Time or time for an annual checkup, your business needs to undergo a checkup each year.  No matter how large or small your business is, you cannot gauge the effectiveness of any changes you’ve made without analyzing the benefits and bottom line.

Here are 10 questions to get you started:

* How do your year-to-date sales compare to the last couple of years? Don’t be satisfied if you managed to match them because if sales stayed the same then you’ve achieved zero growth.  With inflation, this flat growth line is a warning sign for more trouble down the road.

* What percentage of your business is from repeat customers? This is important to know because if it’s too low, then it needs to be improved.  The estimated cost of getting a new customer versus retaining an existing one can be as much as five to one in terms of dollars spent.  Keeping customers is more cost-effective than constantly seeking new ones.

* How long has it been since you offered a new product or service?  Loyal customers like to see you changing and progressing with the times.  If you’re stuck for an idea, ask your customers what they need.
photo credit: JSmith Photo

* Do you consider marketing and advertising expenses or investments?  How you look at the money spent in these areas affects your willingness to spend money at all.  Would you look at prescriptions as a waste of money?  Marketing is really investing in you, your vision, and your company.  The old adage that you must spend money to make money is true, but you must spend it wisely.  Spend it on ads that are pulling responses and orders, and if they’re not maybe you need to change publications.

* Do you know what PR is and how to use it to positively position your business in the media?  I’ll bet that at least one of your competitors does.  Nearly every mention of a company or business in the newspapers and magazines is a direct result of publicity efforts.  Being quoted or featured in an article speaks volumes to your clients and readers who are your potential prospects.  A good PR consultant can do that for you and show you ways to extend the shelf life of that article beyond its publication.
photo credit: lawtonchiles

* Are you listed in the yellow pages?  If you only have a line listing, consider including a small ad in the yellow pages.  If you can afford it, it will pay dividends throughout the year.

* Do you teat your regular customers better than your drop-ins?  You should.  If your customers don’t feel special when coming to you for products of services, why should they remain loyal to you?  Have a customer appreciation day or a special invitation only sale for your regulars.  Create a mailing list of your regulars.  Send occasional post cards or greeting cards for special events or just to keep in touch.  Learn to recognize them on sight and greet them by name when they visit you.

* How long has it been since you really talked to one of your customers?  Just as you appreciate when your Doctor takes time to talk to you, your customers will appreciate you if you take an interest in their needs.  If you have a service business, have lunch or coffee periodically with some regulars – even if they only contact you once or twice a year.  The personal touch in an impersonal world will be remembered.
photo credit: avlxyz

* How is your business doing compared to your competition?  Every company, no matter what the size, has competition – even home-based businesses.  Is their business growing or downsizing? Is their pricing or service better than yours?  If so, what can you tell potential customers about the price difference?  Think about how you can improve your service to meet or exceed your customer’s expectations.

* Are your employees happy?  Don’t ask them directly, but observe them throughout the day.  Watch, listen and learn.  Employees who like their jobs don’t watch the clock for quitting time, aren’t habitually late, don’t have poor body language, don’t spend time on personal phone calls, and don’t look like they never smiled.  Observe how they interact with customers.  Not everyone is a match for direct contact with the public, so make sure you don’t have an employee who is driving business away.
photo credit: United Way of London & Middlesex

I can remember when I was working at my very first job out of school.  It was a service business with just the owner and me at work.  There was direct contact with the clients, and there was never a problem with smiling when talking face to face with them. 
photo credit: Muneef Hameed I was given the best business tip of my life by that employer, when he pointed out to me that when talking to clients on the telephone I should smile too.  For some unexplainable reason, when you smile as you talk on the phone, the exchange with the client becomes more pleasant and more productive.  It’s as if that smile went right through the phone wires to the person to whom you’re talking.

The Power of Acknowledgement is a direct, easy to read, and engaging book with a powerful and inspiring message. We rarely acknowledge what others do for us–but when we do–we all benefit. The act of acknowledgement is a powerful communicative tool, for the one who uses it and for the recipient. The author provides examples from everyday life that illustrate how the act of acknowledgement transforms our interactions with others and, in turn, transforms our relationship to ourselves. Simply inspiring!

The Power of Acknowledgment

how to write appreciation

Thankyou marketing this is increasingly a wonderful way in marketing your business to increase your exposure in saving money and making sales in your business.

Here are simple options you can do now to this work right now with your customers.

1.thank you greeting card marketing

2.develope a notes habit of leaving thankyou

3.ensure that all of your wriiten correspondence is marketing you as a some who appreciates and always try and recall your customers names.This is music to there ears when you can recall there name!

4.social networking sites place appreciation comments where you can.

5.regular award marketing for your clients endears closer relationships with your customers.

Appreciate the uniqueness in others. As much as you sometimes feel that way, you really would not like it if everyone was just like you at the workplace. It would be boring. Work on appreciating the unique strengths of others and the richness they bring to your life.

volunteer appreciation-say it with flowers

Flowers and more  flowers we  use as a motion of kindness and appreciation.

We  give them to those we love.

show them how important they are

to show appreciation,

show to celebrate an occasion,

even to sympathize.

What we don’t know is that giving certain types of flowers, and even their colors, actually have meanings of their own.

Flowers have their own language

During medieval and Renaissance times, flowers were often given moral meanings. This is apparent in artwork where saints are often portrayed with flowers that symbolize the saints’ virtues. “Some of the Christian symbols for Virginity or Chastity are the white rose, the myrtle, a vessel or vase, the lily, and the unicorn,” according to Liana DeGirolami Cheney in an edition of Sixteenth Century Journal.

During Victorian times, flowers were used initially to create or add emotion. The language of flowers, sometimes called floriography, began being used as a discreet form of communication. During the’th century, sending coded messages using flowers became popular. Based on a Turkish secret language of flowers, known as Persian Salaam, a coded bouquet could be sent to declare feelings of attraction or even love.

Back in’19, a book entirely about meanings of flowers called “Le Language des Fleurs,” was written by Madame Charlotte de la Tour. A similar book, “Language of Flowers” by Kate Greenaway, was written in’84 and is still being used nowadays.

Japan also has a language of flowers, which they call “Hanakotoba.” Greeting cards printed in Japan use the Hanakotoba code, and still apply the flower-language in popular culture such as in films and animation, like the anime program “Wei Kreuz.”

Popular Flower Meanings

Purchase or borrow a flower dictionary to see the various meanings and interpretations of flowers. Some of the most popular flowers and their significances are listed below:

* Buttercup – riches

*Pink carnations – a woman’s love

* Chrysanthemum – love in general

* Forget-me-not – true love

* Lavender – devotion, distrust

* Purple lilac – first emotion of love

* White lily – purity

* Peach blossom- long-life

* Red rose – true love

* Sunflower – pure and noble thoughts

* Yellow tulip – hopeless loveSweetheart Chocolate Rose Candy Bouquet – 1 Dozen Roses in a Gift Basket

Consider sending a card with a clients picture on it along with four Gourmet Cookies.

photo credit: Pictures from Heather

Well, here is the scoop. Its through Send Out Cards.

photo credit: Kaja.A

I can upload a picture from a clients session and create a greeting card

I also include up to four pictures on the inside of the card.

I include a personal note from me in MY handwriting.

I also give EVERY client four gourmet brownies. All of this is delivered via UPS for about $13.

The thank card and brownies were an unexpected gift.

Want to try out the system for free? Here

Promotional 3-in-1 Business Card Holder Clock (50 Qty for $10.5 each)

In a competitive industry, it is always good to think out of the box. Tired of the usual promotional pens, shirts, mugs, and stickers? Business clocks and timepieces are practical giveaways and business gifts suitable for any time of the year. Marketers  do not realize that distributing promotional items with lasting value guarantees their brand’s longer exposure.

Promotional clocks with your business logo will help your brand build lifetime rapport. Unlike the corporate gifts such as custom pens, bags, sticky notepads, and polo shirts, business clocks have a higher perceived value, which means recipients will think of your freebie as stylish.

Furthermore, clocks  are used everyday. However they are not easily prone to wear and tear, which means they stay around much longer, thereby stretching their worth.

Business clocks present countless branding opportunities. Corporate anniversaries, Christmas, Thanksgiving, and New Year’s are made a lot more special when you give out mid-range to high-end business clocks as presents. Reward/Appreciate your beloved clients for their patronage with either wall-mounted or desktop giveaways. Turn prospects into new subscribers or customers by offering these great timepieces as gifts with the message, “It’s about time you tried our brand.”

Show employee appreciation for a job well done by doling out these logo clocks. Publications can stress the importance of being punctual and relevant by handing out these custom clocks to their employees and stakeholders or even emphasize their corporate ideals by distributing these business gifts to subscribers.

Custom Clocks

Corporations can give away these meaningful giveaways at the end or start of the year and encourage their employees to be more conscious of their attendance in the office. Truly, custom clocks have a lot to offer your brand.

Making Time for Appreciation Marketing

photo credit: woodleywonderworks

The season of Christmas here with Thanksgiving over, the ultimate accolades abounds is Appreciation.

Ulitmately one of the tools I use for Appreciation Marketing is a greeting card service http://greetingcardhelper.com to help me in my marketing.

Its not a new,having card sending service but having a greeting card system sure does go a long way in gaining personal relationship bonding.

Business meetings are surrounded with technology by email,internet and virtual voip but a real card can really make a difference in gaining the edge in business.

Appreciation Marketing System Software

As long as cards have been around they have made a personal touch.

But there is also a way you can do this by making time to build your Appreciation Marketing  by using a time management system.

Proven Sales Software-Imagine Everything In One Place

Imagine A Sales System that combines simple contact management with powerful marketing tools.

Customer Testimonial

- Ann Sieg

Try it free for 14days

photo credit: tillwe

Thank you appreciation are most sweetest words to feel and when accompanied with you name ultimate !

It is a lasting memory that will more than likely become a part of a lifelong scrapbook. So, when someone has shown you great generosity,  as a way to express there gratitude.Then maybe its time to pay it forward!


photo credit: MarksandSparks

Dear Family:

How can I thank you for your never ending love and support.
When I lost faith, you did not.
When I thought I could not go on, you said you believed in me.
You said That I would go on to do great things,
and I have.
Thank you from the bottom of my joy filled heart.

photo credit: Sarah G…
Thank you for your smile, your wisdom, your thoughtfulness,
your love, your friendship, your laugh, your generosity,
your devotion…hey, did I leave anything out?
Your devoted best friend,

photo credit: steve p2008

Why not send a 2 Free Card Today

photo credit: evelynishere